Every ingredient is listed, explained, and justified. We publish full ingredient profiles for every product on the product page because we believe you have the right to understand exactly what you are putting on your skin.

Every ingredient we use is included at a concentration supported by published research. We do not add ingredients for label appeal. We add them because the evidence supports their inclusion.

Urban Alchemy draws on plant-derived ingredients where they offer genuine benefit. Not because we want to be 'all natural', but because botanical ingredients have a genuine evidence base for effectiveness.

No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.