Vegan Vegan
Sulphate Free Sulphate Free
Powered By Plants Powered By Plants
Paraben Free Paraben Free
Cruelty Free Cruelty Free
All Australian All Australian

Three serums. Three jobs. One less thing to overthink.

Hydrate. Brighten. Renew.

Three targeted serums, each with a clear job. Use one, pair two, or bring all three into your existing routine.

  • Hydra Catalyst

    Hydra Catalyst

    Hydra Catalyst

    Multi-Depth Hydration Formula: 0.8% Hyaluronic + Polyglutamic Acid Serum
    $39.00 AUD
    $39.00 AUD
  • Radiance Catalyst

    Radiance Catalyst

    Radiance Catalyst

    Dual Active Brightening Formula: 20% Ascorbic Acid Vitamin C Concentrate
    $49.00 AUD
    $49.00 AUD
  • Renewal Catalyst

    Renewal Catalyst

    Renewal Catalyst

    Tri-Active Retinoid Formula: 0.3% Vitamin A Concentrate
    $59.00 AUD
    $59.00 AUD
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The Ritual of Three

Your three targeted serums for hydration, brightening and renewal.

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$124.95 AUD
$147.00 AUD $124.95 AUD
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Hydrate and brighten in the morning, hydrate and renew in the evening. Three purposeful formulas, brought together for a simpler approach to skin that looks and feels its healthiest. Save 15% and receive complimentary shipping on any Ritual of Three purchase.

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Tri-Active 0.3% Vitamin A Concentrate

RENEWAL CATALYST

Three forms of Vitamin A working at different speeds to help reduce the appearance of fine lines and refine uneven texture.

Best for: Fine lines, texture and visible signs of ageing.

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Dual Active 20% Vitamin C Concentrate

RADIANCE CATALYST

20% Ascorbic Acid and Kakadu Plum extract to visibly brighten the complexion and improve the appearance of uneven skin tone.
Best for: Dullness, uneven tone and dark spots

Shop Radiance →

0.8% Multi-Depth Hydration Formula

HYDRA CATALYST

Hyaluronic Acid draws moisture to the skin while Polyglutamic Acid helps keep it there for long lasting moisture.

Best for: Dryness, tightness, dehydration

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Why Urban Alchemy?

  • Ingredient Transparency

    Every ingredient is listed, explained and chosen with purpose. We believe you should understand what you're applying to your skin and why it's there.

  • Thoughtfully Formulated

    We don't add ingredients just because they sound impressive on a label. Each ingredient has a reason for being included and is selected based on formulation knowledge and available research.

  • Purposeful Botanicals

    We use plant-derived ingredients where they offer a meaningful role within a formula. Not because "natural" sounds better, but because we believe every ingredient has a clear purpose.

  • Vegan and cruelty-free

    No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.

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Honest skincare with a simple approach.

With over two decades in the hair and beauty industry working as a technician, salon owner and educator, our Founder Cody saw the same problem again and again: skincare had become unnecessarily complicated.

The are too many products, too much confusion and too many promises without enough explanation.

Urban Alchemy was created to bring your skincare back to what matters: purposeful formulas, carefully selected ingredients, and a simpler approach to caring for your skin.

That’s why we explain what each of our ingredients does and why we chose it, because we believe that understanding your skincare is the first step to knowing how to care for your skin.

Let customers speak for us

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The Rituals

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