Skincare that explains itself.

The skincare industry functions at one extreme or the other:

Products built around trends and marketing budgets, or formulations so aggressive they compromise the skin they are meant to support.

Founder of Urban Alchemy, Cody, built the brand and its products as a response to this; a considered middle ground where efficacy, transparency, and long-term skin health sit together.

Every product in the range is formulated around a clear purpose. Ingredients are chosen for a specific reason and supported by evidence. Each ingredient is named, explained, and detailed because understanding what is on your skin and why, is part of caring for it properly.

  • Ingredient Transparency

    Every ingredient is listed, explained, and justified. We publish full ingredient profiles for every product because we believe you have the right to understand exactly what you are putting on your skin.

  • Evidence-backed formulations

    Every active we use is included at a concentration supported by published research. We do not add ingredients for label appeal. We add them because the evidence supports their inclusion.

  • Botanical ingredients

    Urban Alchemy draws on plant-derived ingredients where they offer genuine benefit. Not because natural is a marketing word, but because some botanical actives have a genuine evidence base for effectiveness.

  • Vegan and cruelty-free

    No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.

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