Vegan Vegan
Sulphate Free Sulphate Free
Powered By Plants Powered By Plants
Paraben Free Paraben Free
Cruelty Free Cruelty Free
All Australian All Australian

Three serums. Three jobs. One less thing to overthink.

Hydrate. Brighten. Renew. Each formula is built around targeted actives with a clear purpose. Choose one, pair two, or use all three - without adding unnecessary complexity to your routine.

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The Ritual of Three

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The complete collection of Urban Alchemy catalysts. Three targeted formulas designed to work together, giving you a simple way to support hydration, brightness and renewal.

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Honest skincare with a simple approach.

After two decades in the beauty industry, our Founder Cody knows one thing to be true - simple routines outperform complicated ones, every time.
The skincare industry runs on keeping you uncertain with ingredients listed without explanation, claims that sound impressive and mean nothing, and formulations designed to 'fix' your skin.


If that sounds familiar, Urban Alchemy was built for you.


Every product is formulated to support what healthy skin actually needs; hydration, barrier function, and stability working together over time.
We name every ingredient and explain exactly why it's there, because knowing what goes on your skin is part of knowing how to care for it.

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Why Urban Alchemy?

  • Ingredient Transparency

    Every ingredient is listed, explained, and justified. We publish full ingredient profiles for every product on the product page because we believe you have the right to understand exactly what you are putting on your skin.

  • Evidence-backed formulations

    Every ingredient we use is included at a concentration supported by published research. We do not add ingredients for label appeal. We add them because the evidence supports their inclusion.

  • Botanical ingredients

    Urban Alchemy draws on plant-derived ingredients where they offer genuine benefit. Not because we want to be 'all natural', but because botanical ingredients have a genuine evidence base for effectiveness.

  • Vegan and cruelty-free

    No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.

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The Rituals

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