Vegan Vegan
Sulphate Free Sulphate Free
Powered By Plants Powered By Plants
Paraben Free Paraben Free
Cruelty Free Cruelty Free
All Australian All Australian

Three serums. Three jobs. One less thing to overthink.

Hydrate. Brighten. Renew.
Each serum has a clear purpose, with targeted actives chosen to support that outcome.

Start with the one that suits your skin, pair two, or use all three - it's your routine, made simpler.

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The Ritual of Three

Three purposeful formulas. One considered ritual.

The Ritual of Three includes:
Hydra Catalyst for hydration.
Radiance Catalyst for brighter-looking skin.
Renewal Catalyst for smoother-looking skin.

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Three purposeful serums, thoughtfully brought together for those who want more from their skincare without making it more complicated.

$124.95 AUD
$147.00 AUD $124.95 AUD
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Honest skincare with a simple approach.

With over two decades in the hair and beauty industry working as a technician, salon owner and educator, our Founder Cody saw the same problem again and again: skincare had become unnecessarily complicated.

The are too many products, too much confusion and too many promises without enough explanation.

Urban Alchemy was created to bring your skincare back to what matters: purposeful formulas, carefully selected ingredients, and a simpler approach to caring for your skin.

That’s why we explain what each of our ingredients does and why we chose it, because we believe that understanding your skincare is the first step to knowing how to care for your skin.

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Why Urban Alchemy?

  • Ingredient Transparency

    Every ingredient is listed, explained and chosen with purpose. We believe you should understand what you're applying to your skin and why it's there.

  • Thoughtfully Formulated

    We don't add ingredients just because they sound impressive on a label. Each ingredient has a reason for being included and is selected based on formulation knowledge and available research.

  • Purposeful Botanicals

    We use plant-derived ingredients where they offer a meaningful role within a formula. Not because "natural" sounds better, but because we believe every ingredient has a clear purpose.

  • Vegan and cruelty-free

    No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.

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The Rituals

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