The Ritual of Three

Two targeted actives and a hydration base, formulated to renew, protect and support healthy skin function - together, as a daily practice.

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Skincare that explains itself.

The skincare industry functions at one extreme or the other:

Products built around hype and trends, or formulations so aggressive they compromise the skin they are meant to support.

Founder of Urban Alchemy, Cody, built the brand and its products as a response to this; a considered middle ground where efficacy, transparency, and long-term skin health sit together.

Every product in the range is formulated around a clear purpose. Ingredients are chosen for a specific reason and supported by evidence. Every ingredient is named and explained on the product's page, because knowing what goes on your skin is part of knowing how to care for it.

Let customers speak for us

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Why Urban Alchemy?

  • Ingredient Transparency

    Every ingredient is listed, explained, and justified. We publish full ingredient profiles for every product on the product page because we believe you have the right to understand exactly what you are putting on your skin.

  • Evidence-backed formulations

    Every ingredient we use is included at a concentration supported by published research. We do not add ingredients for label appeal. We add them because the evidence supports their inclusion.

  • Botanical ingredients

    Urban Alchemy draws on plant-derived ingredients where they offer genuine benefit. Not because we want to be 'all natural', but because botanical ingredients have a genuine evidence base for effectiveness.

  • Vegan and cruelty-free

    No animal-derived ingredients, ever. No animal testing, ever. We are proud of our ethical formulations and do not believe any animal should ever be harmed just so we can have great skin.

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The Rituals

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